As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.
Lightning Talks on Business Goals
Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.
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Introducing The Minimal NYC. An app that connects you to people who are willing to trade lives. For real. Ever wonder what it’d be like to be a music teacher in Nashville? A children’s book illustrator in Brooklyn? A human rights activist in DC?
It’s a social network that facilitates real life swaps: you go to someone’s city, live in their home, hang with their friends and family, do their jobs, attend their events and activities. Yes, it’s totally intense… and it’s totally thrilling. Call us crazy, but we don’t think the best memories are made in the comfort zone.
Come check us out at the party (and sign up for The Minimal NYC account at one of our stations while you’re at it). Bottom line: it’s a startup launch. Good times will be had by all.
Design Partner, The Minimal NYC
Faizaam Ghauri founded The Minimal NYC in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.
Design Partner, Sparkwave Media
Jessica Annas has studied the art of complex data design for more than a decade. Data Designer at Sparkwave Media, Annas works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.
VP Of Product Experience, Pixel Palace.
Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.
Lightning Talks on Business Goals
Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.
Jessica Annas Defines the User Journey
We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.
Ashton Ajayi Discusses Diverge Methods
Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.
Chris Logan Reviews Decide Methods
Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development.
“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”